Improve Email Campaign Deliverability
If you've been sending bulk emails via 4Degrees, you may want to double-check some of your email settings to ensure you are getting the best deliverability rate possible. In this article, we will talk about a few ways to increase your deliverability rate.
Our default method of sending emails on your behalf requires that Postmark (the service we use) verifies that the email address you are using is one you have control over.
- This path doesn’t require technical knowledge but provides less of a strong signal to recipient inboxes that this email is coming from your domain.
- This weaker signal can impact your deliverability.
To improve deliverability, the best path is to authorize that we (through Postmark) have permission to send emails from your domain, at the domain level.
- This requires you to add a record to your DNS service to further authenticate we can send from your domain (this will require that you have access to your domain registrar)
- To do this, reach out to us at support@4degrees.ai and we’ll work with you to get this set up!